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hello, darling! i'm sarah
a spreadsheet-loving systems strategist
Bachelor’s degree in hand, I stepped into the big, wild world of adulting in 2011 and promptly found myself wondering,
I KNOW WHAT IT'S LIKE TO SPEND YOUR DAYS DOING THINGS THAT FEEL LIKE THEY DON'T MAKE A DIFFERENCE, INSTEAD OF THE THINGS THAT MAKE YOU COME ALIVE.
With a borderline obsessive love of all things color coded and organizational, I spend my days creating education and resources to help creative entrepreneurs just like you streamline your business and maximize efficiency so you can spend time on the things that matter most to you in this one wild and precious life.
"IS THIS ALL THERE IS?"
There had to be more than 5am wake up calls, gray cubicle walls, and absolutely no natural light.
six years, four industries, and five jobs later, i found the creative "more" i'd been looking for.
these are a few of my favorite things
Neither of us remembers exactly how we met, but after four years of friendship, and two months of dating, he asked me to be his forever. Life with him is an absolute dream come true and I can't imagine it without him.
next favorite
my husband
these are a few of my favorite things
Ever since I was a little kid, I've been in love with stories. I've been a book nerd for as long as I can remember, to the point that I even started a YouTube channel specifically dedicated to books. I read at least 52 (one a week!) every year.
next favorite
books
these are a few of my favorite things
The ampersand — & — is my favorite punctuation mark. (Yes, I have a favorite punctuation mark.) I collect them in all sorts of styles, sizes and colors. You'll find one in every room in my house, plus one tattooed on my wrist and my husband's!
next favorite
ampersands
these are a few of my favorite things
I've never been a coffee drinker. My dad gave it to me black at age 6 and I've despised it ever since. But hot tea? Yes, please. Give it to me all day, every day. Especially if it's mint or Good Earth's Sweet & Spicy blend.
next favorite
hot tea
these are a few of my favorite things
The first musical I remember seeing was Grease at the at of 6 (not exactly age appropriate, but it happens). I fell in love with musical theatre and never looked back. I minored in theatre in college and visit NYC to see shows at least once a year.
next favorite
musical theatre
these are a few of my favorite things
When I was 10-years-old, my mom handed me a composition notebook with the word "journal" written on the front. It was an assignment for school, but I fell in love. Twenty-one years and 32 journals later, it's safe to say I'm a fan.
next favorite
journaling
these are a few of my favorite things
In truth, I think there are few things that can make a woman feel more confident than the perfect red lipstick. I wear it (with all black) at least once a week (usually more). My favorite shade is Fringe from Kosas Cosmetics.
next favorite
red lipstick
these are a few of my favorite things
I spent most of the first five years of my life living on islands, so is it any wonder I love salt breezes and sandy toes? The mountains are lovely, of course, but nothing beats the sounds of the waves crashing on the shore.
next favorite
the beach
these are a few of my favorite things
Even though I love systems and automation, I'm an analog girl at heart. Snail mail is one of my favorite things in the world and I love few things more than sending or receiving a little note in my real mailbox, just because.
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snail mail
so... why spreadsheets?
I grew up the daughter of two financial counselors.
Plain and simple, numbers and money were a frequent conversation in the house growing up, and from some of my earliest memories, my dad would build spreadsheets of rather epic proportions.
As a kid, I associated spreadsheets with numbers. They were confusing, they weren't pretty, and they were, well, boring.
To be honest, I'm not entirely sure when or how that shifted. Maybe it was a conversation with my dad where he started showing me some of the ins and outs of a spreadsheet he'd built. Maybe it was when I realized spreadsheets could be used for so much more than just organizing numbers. Whenever it happened, at some point, spreadsheets and I became super tight.
My dad has been one of my biggest supporters throughout my entire life and he's still the first person I call when I'm having an issue with a spreadsheet I can't figure out.
Several years ago, before this business was ever born, a friend, quite seriously asked, "Aren't spreadsheets your love language?"
They're not quite that, but they are a heck of a lot more than some powerful organizational tool. They're more than a nerdy tool accountants use, they're more than a boring and outdated program.
They're a connection point between me and family, between me and my father.
I certainly don't expect spreadsheets to ever be that for you, but I do hope they aid you in spending less time on the organizational areas they help you with and more time on the stuff you do love, the stuff you do care about that will lead to those memories and connection points with the ones you love.
